{"id":823,"date":"2019-07-31T10:30:06","date_gmt":"2019-07-31T10:30:06","guid":{"rendered":"http:\/\/blog.certifiedfinancialguardian.com\/?p=823"},"modified":"2019-07-31T11:13:26","modified_gmt":"2019-07-31T11:13:26","slug":"iti-long-term-equity-fund-a-tax-saving-proposition-for-long-term-investors","status":"publish","type":"post","link":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/2019\/07\/31\/iti-long-term-equity-fund-a-tax-saving-proposition-for-long-term-investors\/","title":{"rendered":"ITI Long Term Equity Fund: A Tax Saving Proposition For Long Term Investors"},"content":{"rendered":"\n<p>Considering, the bears trying to take the\nreign of the equity market, with most of it is struggling and is down by\napproximately 30-60 percentage. Allocating funds to a single segment of the market\ncan prove to be detrimental. <\/p>\n\n\n\n<p>Hence, it makes sense to create a fund that\noffers flexibility to move across market cap segments and is sector agnostic. Recently,\na small fund house, ITI Mutual Fund has launched ITI Long Term Equity Fund (ITILEF). It is an open-ended, equity-linked\nsaving scheme, with an aim to provide a long-term\ncapital appreciation for investors.<\/p>\n\n\n\n<p>[<strong>Read<\/strong>: <a href=\"https:\/\/www.personalfn.com\/fns\/more-fund-launches-lined-by-iti-mutual-fund-all-you-need-to-know\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">More Fund Launches Lined By ITI Mutual Fund: All You Need to Know<\/a>]<\/p>\n\n\n\n<p>Equity-linked saving schemes (ELSSs), are highly <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.personalfn.com\/guide\/all-about-equity-mutual-fund\" target=\"_blank\">diversified equity<\/a> funds that offer a dual benefit of capital appreciation over a long term due to investments in equity and tax rebate under <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.personalfn.com\/fns\/section-80c\" target=\"_blank\">Section 80C<\/a> (up to Rs 1.5 lakh) as well.\u00a0\u00a0 A distinguishing feature about <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.personalfn.com\/guide\/elss\" target=\"_blank\">ELSS<\/a>s is that they are subject to a compulsory lock-in period of 3 years, but the minimum application amount in most of them is as little as Rs 500, with no upper limit.<\/p>\n\n\n\n<p>[<strong>Read<\/strong>: <a href=\"https:\/\/www.personalfn.com\/fns\/should-you-be-investing-in-elss-at-the-beginning-of-the-financial-year\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Should You Be Investing in ELSS At The Beginning Of The Financial Year?<\/a>]<\/p>\n\n\n\n<p>ITI Mutual Fund will adopt a differentiated\napproach of portfolio construction that will be benchmark agonistic, to manage\nrisk during bullish and bearish market scenarios. As mentioned by the fund\nhouse, under normal circumstances the fund will be at least 90% invested in\nequities. Its typical portfolio construction would include 40-70 stocks. <\/p>\n\n\n\n<p>For the purpose of allocation between Large,\nMid and Small Cap segments it will follow a unique internal research-driven\nprocess which is based on valuation, expected earnings growth, market and\nbusiness cycles. Allocation towards market cap segments will be based on the relative\nattractiveness of the segments and can vary between 0% to 100%. <\/p>\n\n\n\n<p>Since the scheme will invest more than 80%\nof its total assets in equity and equity-related securities. So, from a\nrisk-return standpoint, ITILEFF is a high-risk high-return investment\nproposition. <\/p>\n\n\n\n<p style=\"text-align:center\"><strong>Graph: <em>Risk\nreturn curve of equity funds<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"359\" height=\"216\" src=\"http:\/\/blog.certifiedfinancialguardian.com\/wp-content\/uploads\/2019\/07\/Risk-return-curve-of-equity-funds.png\" alt=\"\" class=\"wp-image-824\" srcset=\"https:\/\/blog.certifiedfinancialguardian.com\/wp-content\/uploads\/2019\/07\/Risk-return-curve-of-equity-funds.png 359w, https:\/\/blog.certifiedfinancialguardian.com\/wp-content\/uploads\/2019\/07\/Risk-return-curve-of-equity-funds-300x181.png 300w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><\/figure><\/div>\n\n\n\n<p style=\"font-size:12px;text-align:center\">(PersonalFN research)<\/p>\n\n\n\n<p>On the risk-return curve, an ELSS fits in-between <a href=\"https:\/\/www.personalfn.com\/mutual-fund\/best-value-funds-for-2019\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">value funds<\/a> and focused funds. So, do note that although an equity-linked saving scheme comes with some safety element of <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.personalfn.com\/mutual-fund\/looking-for-the-best-large-cap-funds-2019-find-out-here\" target=\"_blank\">large caps<\/a>, they also carry the risk associated with <a href=\"https:\/\/www.personalfn.com\/mutual-fund\/the-best-mid-cap-funds-to-invest-for-2019\">mid<\/a> and <a href=\"https:\/\/www.personalfn.com\/mutual-fund\/want-to-invest-in-the-best-small-cap-funds-in-2019-read-this\">small caps<\/a> and have a mandatory lock-in period of three years.<\/p>\n\n\n\n<p>Hence investors should consider investing in an ELSS only if their risk appetite permits, i.e. it is high, and if the investment time horizon is at least 3 years. In the long-term, if you intend to <a href=\"https:\/\/www.personalfn.com\/strategicpromocopy-march-2019.html?campaignid=613\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">create wealth<\/a>, then a tax-saving fund could potentially clock lucrative inflation-adjusted returns if the portfolio construction is done astutely and risks are managed well.<\/p>\n\n\n\n<p>[<strong>Read:\u00a0<\/strong><a href=\"https:\/\/www.personalfn.com\/fns\/why-comparing-returns-to-risk-is-more-meaningful?utm_source=equitymaster\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Why Comparing Returns to Risk Is More Meaningful!<\/a><strong>]<\/strong><\/p>\n\n\n\n<p>You can do either lump sum investments or\ninvestments through a Systematic Investment Plan (SIP). In the case of the latter,\neach instalment has a 3-year lock-in period. Both individuals and HUFs are\nentitled to invest in ELSS.<\/p>\n\n\n\n<p>[<strong>Read<\/strong>: <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.personalfn.com\/mutual-fund\/which-are-the-best-elsss-tax-saving-funds-for-2019\" target=\"_blank\">Which Are The Best ELSSs (Tax Saving Funds) For 2019?<\/a>] <\/p>\n\n\n\n<p style=\"text-align:center\"><strong>Table1:&nbsp;<em>Details\nof <\/em><\/strong><strong><em>ITI Long Term\nEquity Fund<\/em><\/strong><\/p>\n\n\n\n<center><table class=\"wp-block-table\" style=\"background: #E8E8E8;\"><tbody><tr><td>\n  <strong>Type<\/strong>\n  <\/td><td>\n  Open-Ended equity-linked saving scheme with a statutory lock-in of 3 years and tax benefit\n  <\/td><td>\n  <strong>Category<\/strong>\n  <\/td><td>\n  Equity-linked saving scheme\n  <\/td><\/tr><tr><td>\n  <strong>Investment Objective<\/strong>\n  <\/td><td colspan=\"3\">\n  To provide long-term capital appreciation by investing predominantly in equity and equity-related securities.  <br><br>\n  To provide long-term capital appreciation by investing predominantly in equity and equity-related securities. \n  <\/td><\/tr><tr><td>\n  <strong>Min. Investment<\/strong>\n  <\/td><td>\n  Rs 500 and in multiples of Rs 500 thereafter\n  <\/td><td>\n  <strong>Face Value<\/strong>\n  <\/td><td>\nRs 10 per unit\n  <\/td><\/tr><tr><td>\n  <strong>Plans&nbsp;<\/strong>\n  <\/td><td>\n \u2022 Regular<br>\n\t\u2022 Direct (default option)\n  \n  <\/td><td>\n  <strong>Options<\/strong>\n  <\/td><td>\n  \u2022 Growth (default option)<br>\n  \u2022 Dividend Pay-out\n  <\/td><\/tr><tr><td>\n  <strong>Entry Load<\/strong>\n  <\/td><td>Nil<\/td><td>\n  <strong>Exit Load<\/strong>\n  <\/td><td>Nil\n  <\/td><\/tr><tr><td>\n  <strong>Fund Manager<\/strong>\n  <\/td><td>\n  Mr Pradeep Gokhale and Mr George Heber Joseph\n  <\/td><td>\n  <strong>Benchmark Index<\/strong>\n  <\/td><td>\n  Nifty 500 Total Return Index\n  <\/td><\/tr><tr><td>\n  <strong>Issue Opens<\/strong>\n  <\/td><td>\n  July 15, 2019\n  <\/td><td>\n  <strong>Issue Closes:<\/strong>\n  <\/td><td>\n  October 14, 2019\n  <\/td><\/tr><\/tbody><\/table><\/center>\n\n\n\n<p style=\"font-size:12px;text-align:center\">(Source:&nbsp;<a href=\"http:\/\/www.itimf.com\/Admin\/pdf\/ITI-Long-Term-Equity-Fund-SID.PDF\" target=\"_blank\" rel=\"noreferrer noopener\">Scheme\nInformation Document<\/a>)<\/p>\n\n\n\n<p><strong>How will <\/strong><strong>the scheme allocate\nits assets?<\/strong><\/p>\n\n\n\n<p>Under normal circumstances, it is\nanticipated that the asset allocation of the scheme will be as follows:<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>Table\n2:&nbsp;<em> ITILTEF\u2019s Asset Allocation<\/em><\/strong><em><\/em><\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr style=\"background: #E8E8E8;\"><td rowspan=\"2\" align=\"center\">\n  <strong style=\"color:red;\">Instruments<\/strong>\n  <\/td><td colspan=\"2\" align=\"center\">\n  <strong style=\"color:red;\">Indicative\n  Allocation (% of Total Assets)<\/strong>\n  <\/td><td align=\"center\">\n  <strong style=\"color:red;\">Risk\n  Profile<\/strong>\n  <\/td><\/tr><tr><td align=\"center\" style=\"background: #E8E8E8;\">\n  <strong style=\"color:red;\">Minimum<\/strong>\n  <\/td><td align=\"center\" style=\"background: #E8E8E8;\">\n  <strong style=\"color:red;\">Maximum<\/strong>\n  <\/td><td align=\"center\" style=\"background: #E8E8E8;\">\n  <strong style=\"color:red;\">High\/\n  Medium\/ Low<\/strong>\n  <\/td><\/tr><tr><td>\n  Equity &#038; Equity related securities\n  <\/td><td align=\"center\">80<\/td><td align=\"center\">100<\/td><td align=\"center\">\n  High\n  <\/td><\/tr><tr><td>\n  Short Term Debt &#038; Money Market instruments*\n  <\/td><td align=\"center\">0<\/td><td align=\"center\">20<\/td><td align=\"center\">Low  to Medium<\/td><\/tr>\n\t<\/tbody><\/table>\n\n\n\n<p style=\"font-size:12px\">*Money Market Instruments include CPs, commercial bills, Corporate Debt, T-Bills, and Government securities having an unexpired maturity up to one year, CDs, usance bills, Tri party repos, Repo\/ Reverse Repo and any other like instruments having a maturity of 1 year or less, as specified by the RBI from time to time. Short Term Debt instruments include debt instruments with daily to monthly put\/call options, debt instruments with maturity less than one year and other like debt instruments.<br><br>\nAs per ELSS Guidelines, the funds collected under the Scheme shall be invested in equities, cumulative convertible preference shares and fully convertible debentures and bonds of companies. Investment may also be made in partly convertible issues of debentures and bonds including those issued on rights basis subject to the condition that, as far as possible, the nonconvertible portion of the debentures so acquired or subscribed, shall be disinvested within a period of twelve months. Further, it shall be ensured that funds of the Scheme remain invested to the extent of at least eighty per cent in securities specified above. Further, as per the ELSS Guidelines, Mutual Fund may hold up to twenty per cent of net assets of the plan in short-term money market instruments and other liquid instruments to enable it to redeem investment.<\/p>\n\n\n\n<p style=\"font-size:12px;text-align:center\">(Source:&nbsp;<a href=\"http:\/\/www.itimf.com\/Admin\/pdf\/ITI-Long-Term-Equity-Fund-SID.PDF\" target=\"_blank\" rel=\"noreferrer noopener\">Scheme\nInformation Document<\/a>)<\/p>\n\n\n\n<p><strong>What\nwill be the Investment Strategy?<\/strong><\/p>\n\n\n\n<p>The ITI Long Term Equity Fund will invest\nin a diversified basket of equity stocks spanning the entire market\ncapitalization spectrum and across multiple sectors, debt and money market\ninstruments.<\/p>\n\n\n\n<p>The Fund would identify companies for\ninvestment, based on the following criteria amongst others:<\/p>\n\n\n\n<ol><li>Good track record of the\ncompany <\/li><li>Potential for future growth<\/li><li>Industry economic scenario<\/li><\/ol>\n\n\n\n<p>The Fund will also invest a portion of the\nfunds in initial offerings and other primary market offerings. The risk will be\nmanaged through adequate diversification by spreading investments over a wide\nrange of companies.<\/p>\n\n\n\n<p>The Scheme may take advantage of Situations\nthat present an investment opportunity to Fund Manager who can judge the\nimplications of that opportunity that can unlock value for investors. Some of\nthese situations are:<\/p>\n\n\n\n<ul><li>The merger of businesses or\ncompanies which may result in synergies in business activities.<\/li><li>Demerger may result in\nseparation\/spin-off of business operation\/activity from some other business\noperation\/activity., <\/li><li>Companies may consider a\nbuy-back of their shares from the market due to various reasons (like the company\nhas substantial free reserves, management is confident of the future growth\npotential, meeting with the regulatory norms, etc. A buyback unlocks significant\nvalue for shareholders.<\/li><li>Debt restructuring i.e. a\ncompany may want to change its capital structure by means of reducing debt.\nHigher debt can lead to lower profits and cash flows. An attempt by the company\nto reduce debt or swap the same with other lower costs options can unlock value\nfor shareholders.<\/li><\/ul>\n\n\n\n<p>There could be many other events that may\nresult in share price appreciation. Such situations may include but are not\nlimited to turnarounds, companies undergoing restructuring, asset plays, and\ncompanies affected by regulatory changes and primary market listings. The\nscheme will carefully analyse any such instance and participate in the same as\nsuch. Corporate action often unlocks a lot of value for the investors.<\/p>\n\n\n\n<p><strong>Who will manage the ITI Long Term Equity Fund?<\/strong><\/p>\n\n\n\n<p>ITI Long Term Equity Fund will be\nco-managed by Mr Pradeep Gokhale and Mr George Heber Joseph.<\/p>\n\n\n\n<p><strong>Mr\nPradeep Gokhale<\/strong> joined ITI mutual fund as the\nSenior Fund Manager. He has a bachelor\u2019s degree in commerce (B. Com), is a\nChartered Accountant and CFA. He has a work experience of over 23 years in Fund\nManagement, Equity Research, Credit Evaluation &amp; ratings.<\/p>\n\n\n\n<p>Before joining the fund house, he has been\nassociated with the Fund Management Team of Tata Asset Management for 14 years.\nPrior to joining Tata Asset Management, he was Head of Financial Sector and\nSecuritisation Ratings at CARE Ratings Ltd. He has also worked in corporate\nfinance departments of companies like Bombay Dyeing, Tata International and\nLubrizol India Ltd.<\/p>\n\n\n\n<p><strong>Mr George Heber Joseph <\/strong>isthe Chief Executive Officer (CEO) and\nChief Investment Officer (CIO) at ITI Mutual Fund. He holds a bachelor\u2019s degree\nin English language &amp; Literature (BA) and commerce (BCom). Mr George is\nalso a qualified member of associate member of Chartered Accountants of India\nand an associate member of Cost and Management Accountants of India. He has\nover 16 years of work experience in Fund Management, Equity Research and\nCapital Markets.<\/p>\n\n\n\n<p>Prior to joining, ITI Mutual Fund, he was working as a Senior Fund Manager\n(Vice President Grade &amp; Key Management Personnel) at ICICI Prudential Asset\nManagement Co. Ltd. handling two flagship funds. He was associated with the\nFund Management Team of ICICI Prudential Asset Management Company Limited for\nnearly a decade tracking various sectors and a wide variety of stocks. During his\ntenure, he was also heading the Portfolio Management Services Division, was\nresponsible to oversee fund managers activities, managing research analysts,\nperformance measurement and work as a sounding board for fund managers. Before\nthat, in his previous assignments, he has been associated with organisations\nlike DSP Merrill Lynch Ltd, Wipro Ltd, MetLife India, Cholamandalam Investments\n&amp; Finance Company Ltd and Tanfac Industries Ltd where he has handled fund\nmanagement and corporate treasury responsibilities.<\/p>\n\n\n\n<p>Currently, at the fund house, Mr Pradeep\nGokhale and Mr George Heber Joseph together co-manages ITI Multi-Cap Fund,\nlaunched in April this year.<\/p>\n\n\n\n<p><strong>The outlook for ITI Long\nTerm Equity<\/strong><strong> Fund:<\/strong><\/p>\n\n\n\n<p>In an endeavour to achieve the stated\nobjective of the ITI Long Term Equity Fund, the investments will be in equity and equity-related\ninstruments predominantly and the fund managers will follow a bottom-up stock\nselection process. <\/p>\n\n\n\n<p>[<strong>Read<\/strong>: <a href=\"https:\/\/www.personalfn.com\/fns\/two-approaches-to-portfolio-construction-followed-by-fund-managers\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Two Approaches To Portfolio Construction Followed By Fund Managers<\/a>]<\/p>\n\n\n\n<p>The fund managers will follow an equity investment philosophy (as given in the <a href=\"http:\/\/www.itimf.com\/Admin\/pdf\/ITI-Long-Term-Equity-Fund-NFO-Presentation_copy.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">presentation<\/a>) represented by \u201cSQL\u201d focusing on three main pillars. <\/p>\n\n\n\n<p>\u201cS\u201d: Margin of Safety,<\/p>\n\n\n\n<p>\u201cQ\u201d: Quality of the business,<\/p>\n\n\n\n<p>\u201cL\u201d: Low Leverage.<\/p>\n\n\n\n<p>Based on extensive research, the fund\nmanagers will actively manage the portfolio and will flexibly invest across the\nmarket capitalization spectrum. &nbsp;The fund\nmanagers will create a robust portfolio of stock universe that is divided into\ncore stocks and tactical stocks. Core stocks are companies that have a strong\nand sustainable competitive advantage in their respective businesses. Tactical\nstocks would comprise of good companies going through temporary problems, with\na possible upside catalyst. <\/p>\n\n\n\n<p>The fund managers will focus on choosing\ncompanies that are fit properly as per the GARP style of investing &#8211; Growth at\nReasonable Price and not growth at any price. Besides to control the risk emanating from investing in equities risk\nduring bullish and bearish market scenarios it will follow a differentiated\nstrategy and suitably align the portfolio.<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>Image:\n<em>Risk limit exposure of stocks<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"931\" height=\"518\" src=\"http:\/\/blog.certifiedfinancialguardian.com\/wp-content\/uploads\/2019\/07\/Risk-limit-exposure-of-stocks.png\" alt=\"\" class=\"wp-image-826\" srcset=\"https:\/\/blog.certifiedfinancialguardian.com\/wp-content\/uploads\/2019\/07\/Risk-limit-exposure-of-stocks.png 931w, https:\/\/blog.certifiedfinancialguardian.com\/wp-content\/uploads\/2019\/07\/Risk-limit-exposure-of-stocks-300x167.png 300w, https:\/\/blog.certifiedfinancialguardian.com\/wp-content\/uploads\/2019\/07\/Risk-limit-exposure-of-stocks-768x427.png 768w\" sizes=\"(max-width: 931px) 100vw, 931px\" \/><\/figure><\/div>\n\n\n\n<p style=\"font-size:12px;text-align:center\">(Source: <a href=\"http:\/\/www.itimf.com\/Admin\/pdf\/ITI-Long-Term-Equity-Fund-NFO-Presentation_copy.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">ITI Long Term Equity Fund Presentation<\/a>) <br>(Illustrative Purpose only)<\/p>\n\n\n\n<p>Given the asset allocation, the fortune of\nthe ITI Long Term Equity Fund will be closely hinged onto the performance of\nthe stocks held in the portfolio. <\/p>\n\n\n\n<p>Currently, the equity markets have\nexperienced sharp corrections, Small caps and mid-caps have tumbled. Large caps\ntoo have been fallen. Owing to weak consumer sentiment, the economy shows signs\nof subdued performance. Although the market does offer some value buying\nopportunities.<\/p>\n\n\n\n<p>[<strong>Read<\/strong>: <a href=\"https:\/\/www.personalfn.com\/mutual-fund\/best-value-funds-for-2019\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Looking for The Best &#8216;Value Funds&#8217; For 2019? Find Out Here]<\/a><\/p>\n\n\n\n<p>But India Inc\u2019s result season earnings\nmultiples do not make sense as per the value of the company. Global headwinds\nare also in play such as the geopolitical tensions, so going ahead the equity\nmarkets are expected to remain highly volatile. <\/p>\n\n\n\n<p>During such times, volatility will be obvious and therefore constructing the portfolio will not be an easy task for the fund managers. Thus, the fortune of the ITILTEF will be closely linked to how well the fund managers assess the scenario and risk management measures they adopt. <\/p>\n\n\n\n<p>[<strong>Read<\/strong>: <a href=\"https:\/\/www.personalfn.com\/fns\/why-you-should-strategically-structure-your-portfolio-now\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Why You Should Strategically Structure Your Portfolio Now?<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Considering, the bears trying to take the reign of the equity market, with most of it is struggling and is down by approximately 30-60 percentage. Allocating funds to a single segment of the market can prove to be detrimental. Hence, it makes sense to create a fund that offers flexibility to move across market cap&hellip;<\/p>\n","protected":false},"author":4,"featured_media":828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/posts\/823"}],"collection":[{"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/comments?post=823"}],"version-history":[{"count":3,"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/posts\/823\/revisions"}],"predecessor-version":[{"id":830,"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/posts\/823\/revisions\/830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/media\/828"}],"wp:attachment":[{"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/media?parent=823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/categories?post=823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/tags?post=823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}