{"id":30,"date":"2019-04-01T11:26:54","date_gmt":"2019-04-01T11:26:54","guid":{"rendered":"http:\/\/blog.certifiedfinancialguardian.com\/?p=30"},"modified":"2019-04-02T10:09:31","modified_gmt":"2019-04-02T10:09:31","slug":"icici-prudential-bharat-consumption-fund-a-worthy-proposition","status":"publish","type":"post","link":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/2019\/04\/01\/icici-prudential-bharat-consumption-fund-a-worthy-proposition\/","title":{"rendered":"ICICI Prudential Bharat Consumption Fund: A Worthy Proposition?"},"content":{"rendered":"\n<p>As you may know, the <a href=\"https:\/\/www.personalfn.com\/fns\/did-the-iinterim-budget-2019-live-up-to-expectation-of-the-mutual-fund-industry\">Interim Budget 2019<\/a> was a pro-farmer and pro-middle-class budget \u2013\u2013an attempt was made to leave a higher disposable income in the hands of the common man. Apart from increasing household savings, the Union Budget 2019, is also expected to provide a boost to India\u2019s consumption story. <a href=\"https:\/\/www.personalfn.com\/fund\/ICICI-Prudential-Mutual-Fund\">ICIC Prudential Mutual Fund<\/a> has come up with a New Fund Offer: ICICI Prudential Bharat Consumption Fund, an open-ended equity scheme following the consumption theme. <\/p>\n\n\n\n<p>ICICI Prudential Bharat Consumption Fund\n(IPBCF) aims to capture the change in spending pattern and will invest in\ncompanies that may directly or indirectly benefit from the increase in consumption led demand. <\/p>\n\n\n\n<p>India has a demographic advantage, income\nlevels are rising, and there is a rise in double-income families, nuclear\nfamilies, affluent middle-class families, which all augur well for India\u2019s\nlong-term consumption story.<\/p>\n\n\n\n<p>In addition, lowering borrowing rates, easy\naccess to consumer credit, technology, and changing lifestyle choice offers a\nthrust to India\u2019s consumption story. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"447\" height=\"194\" src=\"http:\/\/blog.certifiedfinancialguardian.com\/wp-content\/uploads\/2019\/04\/changinglifestylenew-1.jpg\" alt=\"\" class=\"wp-image-56\" srcset=\"https:\/\/blog.certifiedfinancialguardian.com\/wp-content\/uploads\/2019\/04\/changinglifestylenew-1.jpg 447w, https:\/\/blog.certifiedfinancialguardian.com\/wp-content\/uploads\/2019\/04\/changinglifestylenew-1-300x130.jpg 300w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/><\/figure><\/div>\n\n\n\n<p style=\"text-align:center\">(Source<a href=\"https:\/\/www.icicipruamc.com\/docs\/default-source\/default-document-library\/icici-prudential-bharat-consumption-fund-one-pager_investor.pdf\">: IPBCF\u2019s one pager<\/a>)<\/p>\n\n\n\n<p><g class=\"gr_ gr_10 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling multiReplace\" id=\"10\" data-gr-id=\"10\">Recognising<\/g> the thematic nature and IPBCF\u2019s investment objective, the Scheme is suitable for investors seeking capital appreciation over the long-term- with an investment time horizon of around 7-10 years. However, given the portfolio concentration to one theme and its allied sectors, IPBCF is a very high risk-high return investment proposition. IPBCF finds its place at the high end of the risk-return spectrum and hence, not suitable for the faint-hearted.<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>Table 1:&nbsp;<em>NFO Details <\/em><\/strong><\/p>\n\n\n\n<div class=\"table-responsive\">\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Type<\/strong>\n  <\/td><td>\n  An\n  open-ended equity scheme \n  <\/td><td>\n  <strong>Category<\/strong>\n  <\/td><td>\n  Sector\/thematic\n  &#8211; Consumption\n  <\/td><\/tr><tr><td>\n  <strong>Investment\n  Objective<\/strong>\n  <\/td><td colspan=\"3\">\n  To generate long-term\n  capital appreciation by investing primarily in Equity and Equity related\n  securities of companies engaged in consumption and consumption related\n  activities or allied sectors. However\n  there can be no assurance or guarantee that the investment objective of the\n  scheme would be achieved.\n  <\/td><\/tr><tr><td>\n  <strong>Min.\n  Investment<\/strong>\n  <\/td><td>\n  Rs\n  5,000 and in multiples of Re. 1 thereafter.\n  <\/td><td>\n  <strong>Face\n  Value<\/strong>\n  <\/td><td>\n  Rs\n  10 per unit\n  <\/td><\/tr><tr><td>\n  <strong>Plans&nbsp;<\/strong>\n  <\/td><td>\n  \u2022\n  Regular<br>\n  <br>\n  \u2022 Direct\n  <\/td><td>\n  <strong>Options<\/strong>\n  <\/td><td>\n  \u2022&nbsp;Growth *<br>\n  \u2022&nbsp;Dividend<br>\n  &nbsp; &nbsp;&nbsp;\u2022&nbsp;Pay-out\n  Dividend<br>\n  &nbsp; &nbsp;&nbsp;\u2022&nbsp;Reinvest\n  Dividend**<br>\n  &nbsp; * default option\n  &nbsp; **default option in case of dividend option\n  \n  <\/td><\/tr><tr><td>\n  <strong>Entry\n  Load<\/strong>\n  <\/td><td>\n  Nil\n  <\/td><td>\n  <strong>Exit\n  Load<\/strong>\n  <\/td><td>\n  1%\n  of the applicable NAV &nbsp;&#8211; If the amount sought to\n  be redeemed or switch out is invested for a period of up to twelve months\n  from the date of allotment\n  &nbsp;\n  Nil &#8211; If the amount,\n  sought to be redeemed or switch out is invested for a period of more than\n  twelve months from the date of allotment. \n  <\/td><\/tr><tr><td>\n  <strong>Fund\n  Managers<\/strong>\n  <\/td><td>\n  Mr Rajat Chandak \n  &nbsp;\n  Mr Dharmesh Kakkad\n  <\/td><td>\n  <strong>Benchmark\n  Index<\/strong>\n  <\/td><td>\n  Nifty India Consumption\n  Index\n  <\/td><\/tr><tr><td>\n  <strong>Issue\n  Opens<\/strong>\n  <\/td><td>\n  March\n  26, 2019\n  <\/td><td>\n  <strong>Issue\n  Closes:<\/strong>\n  <\/td><td>\n  April\n  09, 2019\n  <\/td><\/tr><\/tbody><\/table>\n<\/div>\n\n\n\n<p style=\"text-align:center\">(Source:&nbsp;<a href=\"http:\/\/portal.amfiindia.com\/spages\/11901.pdf\">Scheme Information Document<\/a>)<\/p>\n\n\n\n<p><strong>How\nwill the Scheme allocate its assets?<\/strong><\/p>\n\n\n\n<p>Under normal circumstances, the IPBCF&#8217;s&nbsp;<a href=\"https:\/\/www.personalfn.com\/fns\/why-you-should-not-ignore-personalized-asset-allocation-while-investing\" target=\"_blank\" rel=\"noreferrer noopener\">asset allocation<\/a>&nbsp;will be as under:<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>Table\n2:&nbsp;<em>IPBCF&#8217;s Asset Allocation<\/em><\/strong><\/p>\n\n\n\n<div class=\"table-responsive\">\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>Instruments<\/strong>\n  <\/td><td colspan=\"2\">\n  <strong>Indicative Allocation (% of Total\n  Assets)<\/strong>\n  <\/td><td>\n  <strong>Risk Profile<\/strong>\n  <\/td><\/tr><tr><td><\/td><td>\n  <strong>Maximum<\/strong>\n  <\/td><td>\n  <strong>Minimum<\/strong>\n  <\/td><td><\/td><\/tr><tr><td>\n  Equity and Equity Related Instruments of\n  companies engaged in consumption and consumption related activities or allied\n  sectors*\n  <\/td><td>\n  100\n  <\/td><td>\n  80\n  <\/td><td>\n  High\n  <\/td><\/tr><tr><td>\n  Other equity and equity related\n  securities\n  <\/td><td>\n  20\n  <\/td><td>\n  0\n  <\/td><td>\n  Medium to High\n  <\/td><\/tr><tr><td>\n  Debt, Units of debt Mutual Fund schemes\n  and Money market instruments\n  <\/td><td>\n  20\n  <\/td><td>\n  0\n  <\/td><td>\n  Medium to Low\n  <\/td><\/tr><tr><td>\n  Gold\/Gold ETF\/Units issued by REITs\/\n  InvITs such other asset classes as may be permitted by SEBI from time to time\n  (subject to applicable SEBI limits)\n  <\/td><td>\n  20\n  <\/td><td>\n  0\n  <\/td><td>\n  Medium to High\n  <\/td><\/tr><\/tbody><\/table>\n<\/div>\n\n\n\n<p style=\"text-align:center\">(Source:&nbsp;<a href=\"http:\/\/portal.amfiindia.com\/spages\/11901.pdf\">Scheme Information Document<\/a>)<\/p>\n\n\n\n<p>*Indicative\nlist of sectors\/industries falling under consumption and consumption related\nactivities or allied sectors are as follows: <\/p>\n\n\n\n<ol><li>Automobile including auto components companies <\/li><li>Consumer Goods including consumer durables, consumer\nnon-durables, retailing etc. <\/li><li>Energy <\/li><li>Healthcare Services <\/li><li>Media &amp; Entertainment <\/li><li>Pharma <\/li><li>Services such as Commercial and Engineering Services, Hotels\nResorts and Recreational Activities, Transportation, Trading, etc. <\/li><li>Telecom <\/li><li>Textiles <\/li><\/ol>\n\n\n\n<p>Please\nnote that the above list is indicative and the Fund Manager may add such other\nsector\/industries which satisfy the consumption theme. The Fund Manager may\nalso add other sectors as may be added in Nifty Consumption Index from time to\ntime.<\/p>\n\n\n\n<p>Further, it is stated in the offer document\nthat the scheme may have exposure to:<\/p>\n\n\n\n<ul><li>Derivative instruments upto 100% of the net assets. Derivatives\ninclude Index futures, stock futures, Index Options and Stock Options &amp;\nsuch other derivative instruments as permitted by SEBI from time to time. <\/li><li>ADR\/GDR\/ Foreign Securities to\nthe extent of 50% of net assets. Investment in ADR\/GDR\/Foreign Securities would\nbe as per SEBI Circular dated September 26, 2007, as may be amended from time\nto time. <\/li><li>Securitised debt upto 50% of debt\nportfolio <\/li><li>Stock lending up to 20% of net\nassets.<\/li><\/ul>\n\n\n\n<p>The Cumulative Gross Exposure (CGE) across\nvarious asset classes will not exceed 100% of the Net Assets of the Scheme.\nAlso, the Scheme will not engage in short selling, equity-linked debentures, repos in corporate bonds and credit default\nswaps.<\/p>\n\n\n\n<p><strong>What\nwill be the Investment Strategy of IPBCF?<\/strong><\/p>\n\n\n\n<p>The Scheme intends to invest predominantly\nin equities and equity-related securities\nof companies that are likely to benefit directly or indirectly from consumption\nand related activities or allied sectors. As mentioned earlier, these companies\nmay directly or indirectly benefit from the increase\nin consumption led demand. Indicatively, the list of sectors\/industries falling\nunder consumption and consumption related activities are: <\/p>\n\n\n\n<ol><li>Automobile including auto\ncomponents companies <\/li><li>Consumer Goods including\nconsumer durables, consumer non-durables, retailing etc. <\/li><li>Energy <\/li><li>Healthcare Services <\/li><li>Media &amp; Entertainment <\/li><li>Pharma <\/li><li>Services such as Commercial and\nEngineering Services, Hotels Resorts and Recreational Activities,\nTransportation, Trading, etc. <\/li><li>Telecom<\/li><li>Textiles <\/li><\/ol>\n\n\n\n<p>Broadly, IPBCF will invest in companies, which, in the opinion of the Fund\nManager, offer an attractive investment opportunity to participate in the\ngrowth of the consumption sector. The Scheme Information Document states global\ncorporations view India as one of the key markets from where future growth is\nlikely to emerge. &nbsp;The growth in India\u2018s\nconsumer market would be primarily driven by a favourable population\ncomposition and increasing disposable incomes. &nbsp;<\/p>\n\n\n\n<p>IPBCF can also invest in equity &amp;\nequity related securities of other companies. <\/p>\n\n\n\n<p>To build a portfolio, IPBCF will follow a blend approach, i.e. a combination of value and\ngrowth, and will invest in stocks across market capitalisation i.e. large-cap,\nmid-cap, and small cap. Also, derivative\ninstruments like Interest Rate Swaps, Interest Rate Futures, Forward\nRate Agreements Stock \/ Index Futures or Options or other instruments for the\npurpose of hedging, portfolio balancing and other purposes, as permitted under\nthe Regulations.<\/p>\n\n\n\n<p>Further, IPBCF may also invest in other\nschemes managed by the AMC or in the schemes of any other Mutual Funds,\nprovided it is in conformity with the investment objective of the Scheme and in\nterms of the prevailing Regulations. And as per the SEBI Regulations, such inter-scheme investments shall not exceed 5% of\nthe Net Asset Value (NAV) of the Fund.<\/p>\n\n\n\n<p>The Scheme may also invest in depository\nreceipts including American Depository Receipts (ADRs), Global Depository\nReceipts (GDRs) and foreign securities. <\/p>\n\n\n\n<p>While investing in debt &amp; money market\ninstruments, IPBCF aims to identify securities which offer an optimal level of yields\/returns, considering\nrisk-reward ratio. The Scheme will carry out a rigorous in-depth credit\nevaluation of the securities, which includes studying the operating environment\nof the issuer, and the short and long-term financial health of the issuer<\/p>\n\n\n\n<p>The rated debt instruments, in which IPBCF will\nhave exposure to, will be of investment grade as rated by a credit rating\nagency. <\/p>\n\n\n\n<p>In addition, the investment team of the AMC\nwill study the macroeconomic conditions,\nincluding the political, economic environment and factors affecting liquidity\nand interest rates. The AMC would use this analysis to attempt to predict the\nlikely direction of interest rates and position the portfolio appropriately to\ntake advantage of the same. IPBCF may also invest in securitised debt.<\/p>\n\n\n\n<p><strong>Who will manage the ICICI Prudential\nBharat Consumption Fund?<\/strong><\/p>\n\n\n\n<p>ICICI\nPrudential Bharat Consumption Fund will be managed by the duo: Mr Rajat Chandak\nand Mr Dharmesh Kakkad. <\/p>\n\n\n\n<p>Mr Rajat\nChandak has to his credit a Bachelors\u2019 degree in Commerce (B.Com) and Post\nGraduate Diploma in Management in Finance (PGDM- Finance) from the Institute for Financial Management and Research.\nHe has around 10 years of experience in fund management\/research analysis and\nis associated with ICICI Prudential Mutual Fund since\nMay 2008. <\/p>\n\n\n\n<p>At <a href=\"https:\/\/www.personalfn.com\/fund\/ICICI-Prudential-Mutual-Fund\">ICICI\nPrudential Mutual Fund<\/a> some of the other schemes he manages are: <a href=\"https:\/\/www.personalfn.com\/factsheet\/icici-pru-bluechip-fund-g-direct-plan\">ICICI\nPrudential Bluechip Fund<\/a>, ICICI Prudential Value Fund \u2013 (Series 4, 11), <a href=\"https:\/\/www.personalfn.com\/factsheet\/icici-pru-bharat-consumption-fund-4-g-direct-plan\">ICICI\nPrudential Bharat Consumption Fund \u2013 Series 4<\/a>,&nbsp; ICICI Prudential Long Term Wealth Enhancement\nFund, ICICI Prudential R.I.G.H.T Fund, <a href=\"https:\/\/www.personalfn.com\/factsheet\/icici-pru-regular-savings-fund-g-direct-plan\">ICICI\nPrudential Regular Savings Fund<\/a>, <a href=\"https:\/\/www.personalfn.com\/factsheet\/icici-pru-multiple-yield-14-a-g-direct-plan\">ICICI\nPrudential Multiple Yield Funds<\/a>, ICICI Prudential Capital Protection\nOriented Funds, and&nbsp; <a href=\"https:\/\/www.personalfn.com\/factsheet\/icici-pru-balanced-advantage-fund-g-direct-plan\">ICICI\nPrudential Balanced Advantage Fund<\/a>.<\/p>\n\n\n\n<p>Mr Dharmesh Kakkad is associated with ICICI\nPrudential Mutual Fund since June 2010. Prior to working in Dealing function,\nhe was working in the Operations Department of the fund house. In June 2012, he\nwas designated as Junior Dealer and currently is a Senior Dealer. He has to his\ncredit a Bachelors\u2019 degree in Commerce (B.Com), is a Chartered Accountant (CA),\nand a Chartered Financial Analyst (CFA), USA.<\/p>\n\n\n\n<p>At <a href=\"https:\/\/www.personalfn.com\/fund\/ICICI-Prudential-Mutual-Fund\">ICICI\nPrudential Mutual Fund<\/a> some of the other schemes he manages are ICICI Prudential Asset Allocator Fund, <a href=\"https:\/\/www.personalfn.com\/factsheet\/icici-pru-advisor-series-thematic-fund-g-direct-plan\">ICICI\nPrudential Thematic Advantage Fund<\/a>, ICICI Prudential Moderate Fund, <a href=\"https:\/\/www.personalfn.com\/factsheet\/icici-pru-equity-savings-fund-g-direct-plan\">ICICI\nPrudential Equity Savings Fund<\/a>, <a href=\"https:\/\/www.personalfn.com\/factsheet\/icici-pru-equity-arbitrage-fund-g-direct-plan\">ICICI\nPrudential Equity Arbitrage Fund<\/a>, <a href=\"https:\/\/www.personalfn.com\/factsheet\/icici-pru-balanced-advantage-fund-g-direct-plan\">ICICI\nPrudential Balanced Advantage Fund<\/a> and <a href=\"https:\/\/www.personalfn.com\/factsheet\/icici-pru-advisor-series-passive-strategy-fund-g-direct-plan\">ICICI\nPrudential Passive Strategy Fund<\/a>.<\/p>\n\n\n\n<p>The overseas investments of the Scheme will\nbe managed by Ms Priyanka Khandelwal. <\/p>\n\n\n\n<p><strong>The\noutlook for ICICI Prudential Bharat\nConsumption Fund:<\/strong><\/p>\n\n\n\n<p>India is\nthe second most populated country in the world with over a billion population\n&#8212; and mainly with a demographic advantage. Meaning, India\u2018s 65% population is\nbelow 35 years of age (Census 2011). <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"346\" height=\"228\" src=\"http:\/\/blog.certifiedfinancialguardian.com\/wp-content\/uploads\/2019\/04\/millennial.png\" alt=\"\" class=\"wp-image-36\" srcset=\"https:\/\/blog.certifiedfinancialguardian.com\/wp-content\/uploads\/2019\/04\/millennial.png 346w, https:\/\/blog.certifiedfinancialguardian.com\/wp-content\/uploads\/2019\/04\/millennial-300x198.png 300w\" sizes=\"(max-width: 346px) 100vw, 346px\" \/><\/figure><\/div>\n\n\n\n<p style=\"text-align:center\">(Source:\n<a href=\"https:\/\/www.icicipruamc.com\/docs\/default-source\/default-document-library\/icici-prudential-bharat-consumption-fund-presentation---investor.pdf\">IBCF\u2019s Product Presentation<\/a>)<\/p>\n\n\n\n<p>India\u2019s has the largest millennial\npopulation in the world. Plus, as mentioned\nearlier, rise in income levels, the rise\nin double-income families, nuclear families, affluent middle-class families,\nall augur well for India\u2019s long-term consumption story. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"540\" height=\"198\" src=\"http:\/\/blog.certifiedfinancialguardian.com\/wp-content\/uploads\/2019\/04\/perosnallcredit.png\" alt=\"\" class=\"wp-image-37\" srcset=\"https:\/\/blog.certifiedfinancialguardian.com\/wp-content\/uploads\/2019\/04\/perosnallcredit.png 540w, https:\/\/blog.certifiedfinancialguardian.com\/wp-content\/uploads\/2019\/04\/perosnallcredit-300x110.png 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/figure><\/div>\n\n\n\n<p style=\"text-align:center\">(Source:\n<a href=\"https:\/\/www.icicipruamc.com\/docs\/default-source\/default-document-library\/icici-prudential-bharat-consumption-fund-presentation---investor.pdf\">IPBCF\u2019s Product Presentation<\/a>)<\/p>\n\n\n\n<p>In addition, lower\nborrowing rates, easy access to consumer credit, technology, and changing\nlifestyle choice offers a thrust to India\u2019s consumption story. Discretionary\nspending has gone up, particularly in the\nlast two decades.<\/p>\n\n\n\n<p>The Scheme\nInformation Document states that India hit a ten-year high and stood first\namong the 63 nations surveyed in the global consumer confidence index with a\nscore of 136 points for the quarter ending December 2016.<\/p>\n\n\n\n<p>Further, global\ncorporations view India as one of the key markets from where future growth is\nlikely to emerge. The growth in India\u2019s consumer market would be primarily\ndriven by a favourable population composition and increasing disposable\nincomes.<\/p>\n\n\n\n<p>According to a Boston Consulting Group\n(BCG) report, <em>The New Indian: The Many\nFacets of a Changing Consumer<\/em>, and as cited in the Scheme Information\nDocument, India\u2019s robust economic growth and rising household incomes are\nexpected to increase consumer spending to US$ 3.6 trillion by 2020. The maximum\nconsumer spending is likely to occur in food, housing, consumer durables, and\ntransport and communication sectors. The report further states that India&#8217;s\nshare of global consumption would expand more than twice to 5.8 per cent by\n2020.<\/p>\n\n\n\n<p>By 2025, India would rise from the 12<sup>th<\/sup>\nto the 5<sup>th <\/sup>largest position in the consumer durables market in the\nworld; the market is estimated to reach US$ 12.5 billion in 2016. The consumer\ndurables market in India is expected to reach US$ 20.6 billion by 2020,\naccording to India Brand Equity Foundation. The growth in demand is likely to\naccelerate with rising disposable incomes and easy access to credit. Increasing\nelectrification of rural areas and wide usability of online sales would also\naid growth in demand.<\/p>\n\n\n\n<p>So, there is ample potential in India\u2019s\nconsumption story. But many of the variables of this theme are also hinged on\njob creation and rise in disposable income, which is imperative for it to\nrealise the growth as envisaged. <\/p>\n\n\n\n<p>Hence ICICI Prudential Bharat Consumption Fund is suitable for investors who are willing to take extremely high risk and have an investment time horizon of around 7-10 years. It is not for the faint-hearted as the fortune of the fund will be closely linked to undercurrents of this theme. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>As you may know, the Interim Budget 2019 was a pro-farmer and pro-middle-class budget \u2013\u2013an attempt was made to leave a higher disposable income in the hands of the common man. Apart from increasing household savings, the Union Budget 2019, is also expected to provide a boost to India\u2019s consumption story. ICIC Prudential Mutual Fund&hellip;<\/p>\n","protected":false},"author":2,"featured_media":48,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/posts\/30"}],"collection":[{"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":24,"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/posts\/30\/revisions"}],"predecessor-version":[{"id":77,"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/posts\/30\/revisions\/77"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/media\/48"}],"wp:attachment":[{"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/media?parent=30"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/categories?post=30"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.certifiedfinancialguardian.com\/index.php\/wp-json\/wp\/v2\/tags?post=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}