It has been two years since the launch of the \u2018Mutual Funds Sahi Hai\u2019<\/em> campaign in March 2017. And considering the way Indian investors have always invested\u2014in physical assets (gold and real estate) and traditional avenues (viz. Bank FDs PPF, and other small saving schemes)\u2013\u2013the Indian mutual fund industry has made commendable progress supported by the confidence of investors in mutual funds as potent investment avenue, particularly for long-term wealth creation. <\/p>\n\n\n\n The cross-media campaign (TV, Digital, Print and other mediums) was brought alive in a conversational\nstyle with familiar real-life narratives to explain the benefits of investing\nin Mutual funds. It resonated well across diferrent states through regional\nlanguages.<\/p>\n\n\n\n Moreover, emphasis on investor education by mutual fund<\/a> houses, and even the distributors and investment advisers, has contributed to the progress the mutual fund industry has made as well as empowered investors. <\/p>\n\n\n\n In a span of two years since the \u2018Mutual Funds Sahi Hai\u2019<\/em> campaign, the Average Assets Under Management (AAUM) has grown 33% \u2013\u2013from Rs 18.5 trillion in February 2017 to Rs. 24.6 trillion in March 2019. <\/p>\n\n\n\n Graph 1: Average AUM of the Indian Mutual Fund\nIndustry (Rs in Trillion)<\/em><\/strong><\/p>\n\n\n\n Data\nas of March 31, 2019 Over the\nlast decade, the AUM of the Indian mutual fund industry has grown from Rs 4.17\ntrillion as of March 31, 2009, to Rs 23.80 trillion as of March 31, 2019 — a\n5\u00bd fold increase. <\/p>\n\n\n\n And if we\nassess the growth in the Indian mutual fund industry\u2019s AUM in the last five\nyears, since the Modi-Led-NDA government was voted to power in 2014 by a\nthumping majority, a 3 fold increase is reported.<\/p>\n\n\n\n A part of this growth is, of course, a\nfunction of the markets going up. That said, investors too have been exuding\nconfidence, taking the risk, and deploying their hard-earned money in mutual\nfunds in pursuit of better returns, amidst a time when the real rate of return\nclocked by traditional instruments such as bank fixed deposits do not seem very\neffective from a financial planning point of view. The rise in mutual fund\nfolios or accounts is testimony of it. <\/p>\n\n\n\n Data as of December 2018 quarter As on March 31, 2019, the total number of folios stood at 8.25 crore and majority were under equity-oriented schemes, including Equity Linked Saving Schemes (ELSS)<\/a> and aggressive hybrid funds<\/a>, accounted for by the individual investors. <\/p>\n\n\n\n Graph\n4: Scheme-wise composition of assets<\/em> \n\nData as of March 31, 2019 Equity-oriented schemes now occupy a dominant portion (over 42.5%) in the scheme-wise composition of assets of the Indian mutual fund industry. It is the individual investors who have a dominant exposure to equity-oriented funds<\/a>, while institutional investors mainly hold debt-oriented and money market schemes.<\/p>\n\n\n\n Slowly but\nsteadily, the rise in disposable income and increase in life expectancy has\nchanged the way an average Indian investor is investing. <\/p>\n\n\n\n Table: SIP contributions over three financial years<\/em><\/strong><\/p>\n\n\n\n
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(Source: www.amfiindia.com<\/a>)\n\n<\/p>\n\n\n\n